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High Firm Matte Clay

With Jojoba Oil (80 ml)

Carter Supply Co. New York




A rich thick clay delivering the firmest hold ever, Fortify is a high performance product with a long lasting matte effect. The clay consists of jojoba oil, a natural element which allows the clay’s smooth glide through the hair, while preventing dandruff by soothing the scalp. Surprisingly, jojoba oil provides volume and fullness to thin hair.


As a clay, Fortify has the property to withstand harsh conditions to the hair such as wind, sweat, and sun. A strong formulation to carve out modern contemporary styles, Fortify is smooth in application with a mellow scent, minimizes shine and leaves a matte finish.


Rub a coin-sized amount with both palms to warm and soften the clay temporarily. With the tips of your fingers, spread evenly throughout damp or dry hair. Finally, style into desired look.


Carter Co. of New York creates a line of hair products that aims to fit the needs of all different types of hair and styles. The ingredients protect and naturally moisturize, condition, and clean hair.  These ingredients also promote hair growth and prevent hair loss. 

Ingredients: Jojoba Oil, Argan Oil, Beeswax, hydrogenated castor oil, Vitamin E, Cyclomethicone, and Montmorillonite Clay, derived from natural volcanic ash.

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Additional Information

Hair Length extremely short, long, medium or longer, medium short, short
Holding Power strong
Styling Power high
Shine extremely low shine
Texture matte finish
Volume 80 ml
Brand Carter